About · FRDTLAB

Amanda Friedt.

Detroit-based growth and marketing operator. Founder of FRDTLAB, creator of the Unapologetic Leadership movement, keynote speaker, and host of the Amplify podcast, professionally also known as Amanda Farley.

Work with me
The short version

Two decades building the systems underneath growth.

I’ve spent twenty years in integrated marketing, paid search, SEO, and the AI-era search systems rewriting how people find and trust brands. The throughline has always been the same: marketing works when the infrastructure underneath it works. Most teams don’t have a marketing problem; they have a clarity problem.

Professionally I’ve gone by both Amanda Friedt and Amanda Farley same person, same work. Today I build through FRDTLAB: fractional growth leadership, AI adoption, and marketing operating systems for companies finding their next gear.

I’m Detroit-rooted, and that’s not decoration. I founded the One Step Forward Initiative here, and I work with Michigan operators in person. Structure creates freedom the goal is always a system that keeps running when I’m not in the room.

What I do

Where I tend to be most useful.

01 / FRDTLAB

Systems & growth

  • Fractional CMO / VP of Growth
  • AI adoption for marketing teams
  • Marketing operations & systems
  • Generative engine optimization (GEO)
02 / Speaking

Stages & teams

  • Keynotes on AI-era search
  • SMX, Pubcon, and industry stages
  • Executive AI-readiness training
  • The Amplify podcast
03 / The Unapologetic Leader

The movement

  • Leadership for high-capacity women
  • The carrying-vs-caring frameworks
  • Keynotes & community
  • Writing & the Dispatch
Two brands, one operator

FRDTLAB builds the system. The Unapologetic Leader carries the voice.

FRDTLAB is the instrument, growth strategy, AI systems, marketing infrastructure. The Unapologetic Leader is the movement, language for high-capacity women carrying what was never theirs. Same person behind both. See events & press →

FAQ

Who’s behind FRDTLAB.

Who is Amanda Friedt?Amanda Friedt is a Detroit-based growth and marketing operator with two decades in integrated marketing and AI-era search. She's the founder of FRDTLAB, creator of the Unapologetic Leadership movement, a keynote speaker (SMX, Pubcon), and host of the Amplify podcast.
Is Amanda Friedt the same person as Amanda Farley?Yes. Amanda Friedt is professionally also known as Amanda Farley, the same marketing leader behind two decades of work in paid search, SEO, and AI-era (generative engine) optimization. Both names refer to one person.
What does Amanda Friedt do?She builds marketing systems and growth strategy for companies, as a fractional CMO/VP of Growth, AI-adoption lead, and marketing-operations architect through FRDTLAB, and leads The Unapologetic Leader, a movement for high-capacity women.
Where is Amanda Friedt based?Detroit, Michigan. She works with metro Detroit and Michigan companies in person and with teams across the US remotely.
Let’s build

Building something? Let’s talk.

Fractional leadership, an AI build, or a marketing system that actually holds. Start with what you’re trying to move.

Work with me

hello@frdtlab.com · Detroit, MI