FRDT Lab is integrated marketing consulting for the AI search era. I connect search, paid media, data, technology, and revenue into one operating system that finds, validates, and scales growth. What I'm doing in-house, I'm helping other companies do.
Four wins in one year, for the systems behind the work.
Search visibility in one quarter, April to June 2026.
Products rebuilt across 3 sites with one ruleset, in about 90 days.
Growth marketing, search, analytics, operations, and leadership.
From live client work: organic Shopping purchases +408% · product disapprovals 43% → ~4% · feed quality score 28 → 59.
Stages: SMX Advanced · BrightonSEO · Pubcon · HeroConf · Engage · Zenith · MN Search Summit
Campaigns expire.
Systems learn.
Evidence compounds.
The strongest growth teams do not start over every quarter. They build marketing infrastructure that gets smarter with every campaign, customer, search, test, and decision.
Most companies have plenty of marketing data, platforms, campaigns, and dashboards. What they lack is a system that connects them.
I work across search, paid media, content, analytics, customer behavior, merchandising, technology, and operations to find the signals that matter, validate them across independent sources, and turn them into decisions teams can act on. Cross-validation prevents expensive decisions based on incomplete evidence.
The work combines nearly 20 years of growth marketing and operating experience with modern AI, automation, and agentic systems.
The technology is new. The operating logic is not.Integrated marketing used to mean every channel saying the same thing. Now it means every channel learning from the same data. That is the work: one marketing strategy, run as a system, built for how people and AI search actually find you.
One plan across search, paid media, content, email, and your website, so channels stop competing for credit and your marketing budget goes where the evidence says it works.
Campaigns that read the same customer, product, and revenue signals. What paid search learns this week shapes the content, the landing page, and the email next week.
Your brand found in Google and recommended in ChatGPT, Perplexity, and Google AI Overviews. How AI search visibility works, or get the audit.
Reporting reconciled across platforms and tied back to revenue, so decisions come from cross-checked evidence instead of whichever dashboard is loudest.
No channel gets read alone. Search, paid media, customer behavior, competitive intelligence, product data, and revenue reconcile into one picture before anything ships.
AI does not rank content. It calculates confidence.A cross-channel look at what's working, what's breaking, and where the highest-value opportunities are hiding. Credited in full when you move to the next step.
Explore →Embedded growth strategy and systems leadership: search and AI visibility, agentic workflows, measurement, one operating model.
Explore →Executive and team sessions on agentic marketing, search evolution, AI visibility, and growth systems. Keynotes for stages.
Explore →Research on AI discovery, search, marketing systems, agentic workflows, customer behavior, and growth infrastructure. No trend-chasing. No dashboard theater.
Or download the Signal Report now →
Not sure where you stand? Take the 2-minute AI Visibility Scorecard →
Want it done for you? The AI Visibility Audit →
On stage · SMX
Client engagements, research, publishing, speaking, and a studio are live now. The agentic systems running in-house are becoming the systems clients hire. See what's active, what's forming, and where it's going.
See what's in motion →
Studio · Original work
People feel a painting before they can explain it.
That first feeling is a signal.
The studio is where FRDT Lab explores how visual thinking, storytelling, and creative experimentation help people understand complex systems. Original work, available to collect.
Studio drops coming soon · Subscribe for first look →FRDT Lab also supports research, education, creative work, and leadership initiatives built on that idea.
Explore Unapologetic LeadershipAn integrated marketing consultant connects the parts of your marketing that usually run separately: search, paid media, content, email, your website, and reporting. The goal is one strategy where every channel works from the same customer and revenue data, so campaigns reinforce each other instead of competing for budget and credit.
Integrated marketing is coordinating all of your marketing communications so they work as one system: one message, one plan, and one set of data across every channel. In the AI search era it also means making sure the same facts about your brand show up consistently everywhere machines look.
An agency typically sells execution hours across channels. Here you work directly with the operator who builds the system, alongside your team, so the strategy and the measurement stay with you after the engagement ends.
AI search is now one of the channels, and it depends on all the others. ChatGPT, Perplexity, and Google AI Overviews recommend brands they can read clearly and see corroborated across the web. Integrated marketing is how you give them that consistency.
Ask to see results tied to revenue, how they measure across channels, what they would change first, and how they work with your existing team or agency. Specific answers beat a polished deck.
Most start with the AI Visibility Audit, a fixed-price, one-week look at where you stand, credited in full if you move into advisory. You can also start with the free Scorecard.
"I've spent nearly 20 years watching where growth teams lose signal, context, time, and revenue. FRDT Lab is where those operating lessons become systems that learn and compound."Amanda Friedt · Founder, FRDT Lab · 4× US Search Awards Winner 2026 Search nerd. Systems builder. Revenue-focused operator.
The old operating system
Platforms reward clean signals, not your org chart.