AI Search · GEO Advisory
When AI recommends someone in your category, is it you?
ChatGPT, Perplexity, and Google's AI answers are already naming businesses like yours. Advisory for brands that want to be the one named. Work directly with the operator who does this daily, not a deck and a junior team.
The short version
What does an AI search consultant actually do?
An AI search consultant makes your brand easy for AI systems to read, trust, and recommend. Below: what the work includes, how it relates to the SEO you already have, and how to choose the right person for it.
- AI search optimization. Fix the signals ChatGPT, Perplexity, Gemini, and Google AI Overviews use to decide who to name: entity consistency, structured data, product and brand facts, and third-party corroboration.
- AI visibility tracking. A repeatable prompt set run against your category, so you can see where you're mentioned, where you're cited, and where a competitor is named instead.
- Content that answers the real question. Pages built around what buyers ask an assistant, not just the keywords they type into Google.
- An SEO strategy that still holds. Traditional SEO is the foundation AI search builds on. The work extends it, it doesn't throw it out.
- Measurement you can defend. Visibility, citations, and share of voice tracked over time, tied back to traffic and revenue where the data allows.
AI search consultant, SEO consultant, or SEO agency?
- SEO consultant or SEO agency: earns rankings in a list of ten links. Still necessary, and still the base layer.
- AI SEO consultant / AI search consultant: earns the recommendation inside a single AI answer. Works on how machines understand your brand, not only where a page ranks.
- The overlap: clean technical SEO, structured data, and authority help both. A good AI search consultant should work with your existing SEO team, not around it.
The Shift
The category recommendation moved from search results to a single answer.
A customer used to type a query, scan ten links, and pick. Now they ask an assistant "who's best for this," and it hands back one or two names. If you're not one of them, you don't lose position three. You lose the conversation entirely.
These systems don't rank you. They decide whether they trust you. That trust is built from signals: consistent identity across the web, clean structured data, third-party corroboration, and content that answers the real question. Miss those and the best product in the market stays invisible.
Most brands don't have a visibility problem. They have a legibility problem. The machine can't read them clearly enough to risk recommending them.
How We'd Work
Advisory that gets installed, not handed over.
This is one lane of my advisory work, run directly with you. No account-manager layer, no report that sits in a drawer.
Where you actually stand
A live citation check across ChatGPT, Perplexity, and Google AI, benchmarked against your competitors. We find out what the machine currently believes about you, and where it's confused.
A plan ordered by impact
The fixes that move confidence most, sequenced first. Entity cleanup, structured data, corroboration, content that answers the question. Not a hundred tasks. The handful that matter.
Built with your team
We do the work alongside your people so the system stays after I'm gone. The goal is a brand that keeps earning recommendations without me in the room.
All of it runs on what I call the confidence engine: the loop where machine-readable structure, consistent identity, and corroborated authority feed each other until an AI system treats you as a safe recommendation.
FRDTLAB · The confidence engine
How to choose
Five questions to ask any AI search consultant.
- "Show me where we're cited today." A real consultant starts with a live check across ChatGPT, Perplexity, and Google AI, not a generic audit template.
- "How will you measure it?" Ask for the prompt set, the platforms covered, and how often it's re-run. If the answer is "rankings," that's SEO, not AI search.
- "What will you change first, and why?" You want a short list ordered by impact, not a hundred tasks.
- "How does this work with our SEO team?" The right answer builds on what you have.
- "What have you moved for someone else?" Ask for numbers. Mine: one catalog went from 28.51% to 83.43% search visibility in a single quarter.
Who This Is For
For brands ready to be the answer.
- Founders and CMOs who can see AI eating their top-of-funnel and want a real operator on it, not a wait-and-see memo.
- E-commerce and service brands whose customers already ask AI for recommendations, where being left out of the answer costs real revenue.
- Teams with SEO in place who know the ground has shifted and need someone who's already living on the new ground.
If you want a slide deck about where search is heading, I'm not your person. If you want the work done with you, keep reading.
Proof
Someone who does this for a living.
I run AI search daily inside a real e-commerce catalog and with businesses on the ground, and I speak on this work at the industry's main stages. This isn't commentary from the sidelines.
Twenty years of doing the work. Not narrating it.
FAQ
Questions, answered.
What does an AI search consultant actually do?
Makes your brand legible and trustworthy to AI systems so they recommend you when someone asks a question in your category. That means fixing entity consistency, structured data, corroborated authority, and content that answers the real question, then measuring where you show up across ChatGPT, Perplexity, and Google AI.
How do I choose an AI search consultant?
Ask them to show you where you're cited today, how they'll measure progress, what they'll change first, how they'll work with your SEO team, and what they've moved for someone else. Specific answers beat a polished deck.
How is GEO different from SEO?
SEO earns a ranking. GEO earns a recommendation. AI systems don't hand back ten links; they give one answer and maybe two names. GEO builds the confidence signals that put you in that answer. It sits on top of solid SEO, it doesn't replace it.
Do you work with my industry or platform?
The levers are system-level, so they apply across e-commerce, local service, B2B, and professional services, and across ChatGPT, Perplexity, Gemini, and whatever ships next. The work is tailored to your category and your data.
What does engaging look like?
It starts on the Work With Me page with a short intake. From there it's advisory: a diagnosis of where you stand, a prioritized plan ordered by impact, and hands-on work with your team to install it. Built with you, not handed over as a report.
I'm not sure I'm ready. Where do I start?
The free AI Visibility Scorecard tells you where you stand in two minutes. If the gap is clear and you want it closed with you, the advisory door is open.
Be the answer
The brands getting recommended started before it was obvious.
Two minutes to see where you stand. One conversation to close the gap.
Start the conversation