FRDTLAB · Field Guide · $97
Get recommended by AI. The GEO Playbook.
Your customers are asking ChatGPT, Perplexity, and Google who to trust. This is the how-to for becoming the answer: the confidence engine, the 7 levers, and a 30-day plan you can actually run.
The Shift
Search used to rank you. AI answers recommend you.
A ranked list gives the searcher ten options. An AI answer gives them one, maybe three. If your brand isn't in that answer, you're not on page two anymore. You're nowhere. The brands getting recommended aren't lucky. They're structured so machines can read them, verify them, and cite them with confidence.
Generative engine optimization (GEO) is the work of making your brand visible and citable to AI answer engines. You stop optimizing for a list of links and start optimizing for being the answer a machine recommends with confidence.
FRDTLAB · Working definition
Inside the Playbook
Three parts. One system.
Part 01
The Confidence Engine
How AI systems decide which brands to recommend, and why confidence, not keywords, is the currency. Once you see the mechanism, every fix on your site has a reason behind it.
Part 02
The 7 Levers
The seven inputs you control that move AI visibility. Each lever comes with what it is, why machines weight it, and the concrete actions to pull it on your own site.
Part 03
The 30-Day Plan
A week-by-week sequence that turns the levers into a schedule. No theory backlog. You'll know exactly what to do on day one and what done looks like on day thirty.
Who It's For
Built for operators, not engineers.
- Marketers who keep getting asked "what's our AI strategy" and need a real answer with a real plan behind it.
- Founders and small business owners who want to show up when customers ask AI tools for a recommendation in their category.
- Agencies and consultants who need a repeatable GEO process they can run for clients without inventing it from scratch.
No technical background required. If you can edit your website, you can run this playbook. Written by Amanda Friedt, a Detroit-based growth operator who speaks on AI-era search and built this from real client work, not thought experiments.
Best Value
The Full-Stack AI Bundle
The GEO Playbook plus the AI Marketing Prompt Pack and the Small Business AI Starter Kit. $243 $197.
FAQ
Questions, answered.
What is generative engine optimization (GEO)?
GEO is the work of making your brand visible and citable to AI answer engines like ChatGPT, Perplexity, and Google AI Overviews. Instead of optimizing for a ranked list of links, you optimize for being the answer an AI recommends with confidence.
Does GEO replace SEO?
No. GEO builds on the same foundation. Clean structure, clear entities, and trustworthy signals feed both traditional search and AI answers. The playbook shows you where the two overlap and where AI answers need something different.
How is it delivered?
Instant digital download the moment you buy. You keep it forever.
Not sure where your brand stands today?
Take the free 2-minute AI Visibility Scorecard first. You'll get your signal score and what to fix first, then the playbook tells you how.