I run Google Ads and Meta for growing businesses, with SEO read alongside them, because paid and organic search fight over the same searches. Every engagement starts by reading the account and the website together, then moves fast: waste out within two weeks, tracking rebuilt around real leads, and you approve every change that touches your budget.
It's paid search and paid social run as one system with your website, not as a separate channel. Done well, it does five things:
Every FRDTLAB engagement runs on the same operating model: Sense, Structure, Build, Measure, Compound. Here's what each stage means for your ad accounts. Timing is typical; how fast access comes through moves it most.
Access comes in and nothing gets touched. I pull the change history, search terms, conversions and budgets, crawl the website the ads point to, and run market and competitor research with clear evidence rules: what you told me stays separate from what the data shows.
You get a research brief and the questions that shape everything after.
A full account audit, a data hygiene check, and a tracking and audience audit. Alongside it, a paid-versus-site SEO review: ad pages competing with your own pages in search, missing local markup, service areas stated different ways, offers in the ads that appear on no page.
You get the audit and a scope of work.
Your approval: scope
Waste comes out first: negative keywords for searches you'd never want, duplicate campaigns, locations you don't serve. Each change goes in as one batch, reviewable and reversible, then gets verified against the platform and logged. Site fixes go to your team the same week as page briefs.
You get a plain-language change log and prioritized page briefs.
Your approval: any budget or bid change
Conversion goals get rebuilt around booked, real leads, and calls and forms get tied back to the channel that drove them. Bidding changes wait until this is signed off. Smart bidding learns from whatever you count, so the signal comes first.
You get a tracking setup you can trust, reviewed before it goes live.
Ongoing management on a test-and-learn cadence: a batch of changes, about seven days, then a read of what the data actually says. A live tracker flags any budget above what you approved. Paid and organic get planned together, so new pages take pressure off the ad budget.
You get the tracker, a six-week growth plan and a standing monthly report.
No change goes in until the history explains why the account looks the way it does.
Budget and bid changes come to you as options, a recommendation and the cost of waiting.
Changes go in as one batch you can review and roll back.
Every change is checked against the platform itself, not a tool's success message.
Seven gaps from a new client's first two weeks. Each one showed up in the ad account and on the website. Fix it in one channel and the other keeps leaking.
Local and regional service businesses where calls and form fills are the sale, and every wasted click is real money.
Teams taking an account back from an agency or a freelancer, or out of autopilot, who want to see what's actually happening inside it.
Owners who want a second read. Is my agency doing this right? I'll tell you straight, without trashing anybody. It connects to how I build a marketing operating system across every channel, and if search visibility in AI answers is the bigger question, start with the AI Visibility Audit.
Google Ads and Meta Ads run end to end: structure, budgets, bidding, keywords, negatives, audiences, ad copy and conversion tracking review. SEO is read alongside, so paid and organic search are planned together. Landing pages and creative are built by your team or vendor from my briefs.
The first few days are reading and auditing, across the ad account and the website. Waste removal typically lands within the first two weeks, and a live performance tracker within about three. After that, management runs on a test-and-learn cadence.
As soon as the audit explains the account, usually within the first two weeks. First changes are waste removal inside the scope you approved, such as negative keywords, duplicate campaigns and locations you don't serve. Every change is batched, reversible, verified against the platform and logged. Anything that moves budget or bids waits for your yes.
Yes. The website gets audited alongside the ad account, because paid and organic search compete for the same searches. The audit flags ad pages competing with your own pages, missing local markup and city pages, and searches you pay for that organic could win. Site changes go to your team as prioritized briefs.
Google Ads and Meta Ads, read alongside Google Analytics 4, Google Tag Manager, Search Console, your Business Profile and your CRM, so paid results can be tied to real leads.
Smart bidding learns from whatever you count as a conversion. If lost deals, duplicate calls or no-show leads are counted, the algorithm gets very good at finding more of them. Bidding changes wait until the conversion setup is signed off.
Yes. Sometimes the right first step is a second read: is the account set up well, is the money going where it should, is tracking telling the truth. You get a straight answer and the fixes ranked by impact, without trashing anybody.
Scoped to your platforms, spend and how much tracking needs rebuilding. Reach out with what you're running and I'll come back with a scope.
Tell me what your ads are spending, what they’re producing, and what you suspect is leaking.
Talk about your accounthello@frdtlab.com · Detroit, MI