Services · FRDTLAB

Your tools don't talk. Your reporting lies. Let's build the operating system.

Most marketing stacks are five engines that don't share fuel. I audit the wiring, fix the data model, and build the marketing operating system so every optimization feeds the next one.

Request a scoping call
Step 01 · The Signal Map

You don’t need to understand AI. You need someone who reads where your business is leaking, signal, customers, money, and builds the system that fixes it. This is the front door, a fixed-scope diagnostic that finds the leak before you spend another dollar. I’ll trade, take equity, train, or get paid, whatever breaks your wall fastest. See the full ladder & the proof →

Who it’s for & what you get

What this looks like.

01

The fit

  • Stack of tools that don't connect
  • Reporting nobody fully trusts
  • Team living in spreadsheets
  • Want AI but the base is messy
02

What we do

  • Full stack + data-flow audit
  • Identity & reporting cleanup
  • Connected workflows across channels
  • AI-ready operating system design
03

What you get

  • One system, not five silos
  • Reporting that tells the truth
  • Hours back from manual work
  • A foundation AI can build on
How it works

Clarity first. Then momentum.

Looked at one day at a time, it's chaos. Looked at across a year, it's a system. The job is making the system visible, then making it work.

We start with the audit: where the data breaks, where the duplicated effort lives, where the reporting lies. Then we build the connected layer underneath. AI doesn't fix broken foundations, it amplifies them.

Everything ships documented, so the system survives the handoff.

Investment

Marketing Operations & Systems, audit $2,500 · build $10,000–$30,000

Start with the audit to get a prioritized plan and a clear number. Most teams move straight into the build once they see what's actually breaking.

Request a scoping call
FAQ

Questions, answered.

What is a marketing operating system?The connected layer underneath your marketing, data, tools, workflows, and reporting wired so every optimization feeds the next one, instead of five disconnected tools nobody trusts. It's how marketing scales without breaking.
Why are my marketing tools not talking to each other?Usually because they were bought one at a time to solve separate problems, with no shared data model or owner. An audit maps the stack, finds where the data breaks, and rebuilds it into one system.
What's the difference between the audit and the build?The audit ($2,500) diagnoses your stack, data flow, and reporting and gives you a prioritized plan. The build ($10,000–$30,000) implements it, connecting tools, fixing the data model, and standing up reporting you can trust.
How do I build an AI marketing operating system?Start with the operating system, not the AI. Get the data and workflows clean and connected first; then layer agentic and assisted steps on top. AI amplifies whatever foundation it lands on, so the foundation comes first.
More ways to work together

Other services.

Fractional CMO / VP of Growth  ·  AI Adoption for Marketing  ·  Workshops & speaking

Let’s build

Where does your marketing data break?

Tell me what you can't trust in your reporting. That thread usually unravels the whole system, and that's where we start.

Request availability

hello@frdtlab.com