Services · FRDTLAB

A fractional CMO / VP of Growth who builds the system, not just the slides.

Senior marketing leadership, part-time. I set the growth strategy, build the operating system underneath it, and make your channels, data, and team work as one engine — without a full-time exec salary.

Request a scoping call
Who it’s for & what you get

What this looks like.

01

The fit

  • Founders at $1M–$50M
  • Marketing busy but growth flat
  • Tools and teams out of sync
  • No senior owner of growth yet
02

What I own

  • Growth strategy & positioning
  • The marketing operating system
  • Channel + budget prioritization
  • Team direction & hiring input
03

What you get

  • One owner of the number
  • A system that compounds
  • Reporting that tells the truth
  • Senior judgment on the hard calls
How it works

Clarity first. Then momentum.

Most teams I meet don't have a marketing problem. They have a clarity problem — three departments quietly optimizing three different versions of the same goal.

So we start upstream: find the friction, name the real issue, and build the system that produces the outcome instead of chasing it. Structure creates freedom. Once the wiring is right, the work compounds on its own.

I'm in the room for the decisions that matter and out of your way for the rest. The goal is a growth engine that keeps running when I'm not there.

Investment

Fractional CMO / VP of Growth — $5,000–$15,000 / month

Scoped to your stage and time commitment, on a 3–6 month minimum. Most engagements start with a short paid diagnostic so we both know it's a fit before the retainer.

Request a scoping call
FAQ

Questions, answered.

What is a fractional CMO and how is it different from an agency?A fractional CMO is a senior marketing leader who owns your growth strategy part-time — setting direction, building the system, and managing execution — without a full-time exec salary. An agency runs campaigns; a fractional CMO decides which campaigns to run and why, then makes the whole engine work together.
When should I hire a fractional CMO or VP of Growth?Usually when revenue is $1M–$50M, marketing has stalled or scattered across tools and people, and you need senior direction but can't justify a $250K+ full-time CMO yet. If your team is busy but growth is flat, that's the signal.
How much does a fractional CMO cost?Engagements run $5,000–$15,000 per month depending on scope and time commitment, typically on a 3–6 month minimum so the system has time to compound.
Do you work remotely or only in Detroit?Both. FRDTLAB is Detroit-rooted and works with Michigan companies in person, and with teams across the US remotely.
More ways to work together

Other services.

Fractional CMO in Detroit  ·  AI Adoption for Marketing  ·  Marketing Operations & Systems  ·  Workshops & speaking

Let’s build

Tell me what you're trying to move.

The number, the bottleneck, the decision nobody wants to make. Start there and we'll find the one change that moves the most.

Request availability

hello@frdtlab.com