Detroit · FRDTLAB

A fractional CMO rooted in Detroit.

Senior marketing leadership for Detroit and Michigan companies, part-time. I set the growth strategy, build the operating system underneath it, and make your channels, data, and team work as one engine. In person across metro Detroit; remote anywhere else.

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Who it’s for & what you get

Built for Michigan companies finding their next gear.

01 / The fit

The fit

  • Detroit & Michigan founders, $1M–$50M
  • Marketing busy but growth flat
  • No senior owner of growth yet
  • Want a local partner, not a far-off agency
02 / What I own

What I own

  • Growth strategy & positioning
  • The marketing operating system
  • AI readiness for your team
  • Channel + budget prioritization
03 / What you get

What you get

  • One owner of the number
  • In-person sessions in metro Detroit
  • A system that compounds
  • Senior judgment on the hard calls
Why local matters

Detroit-rooted. Storm-tested.

FRDTLAB is built in Detroit, from real work with real operators, not a national agency renting a logo here. That means I can sit in the room when it counts, I understand the market you’re building in, and the relationship is direct: you talk to the person doing the thinking, not an account manager.

The work itself is the same senior marketing leadership I’d bring anywhere, growth strategy, the operating system underneath it, and AI readiness. Structure creates freedom. Local just means I’m close enough to help you move on it.

Investment

Fractional CMO / VP of Growth, $5,000–$15,000 / month

Scoped to your stage and time commitment, on a 3–6 month minimum. Most engagements start with a short paid diagnostic. See the full fractional CMO offer →

Request a scoping call
FAQ

Detroit, answered.

Do you offer fractional CMO services in Detroit?Yes. FRDTLAB is Detroit-rooted. I work with metro Detroit and Michigan companies in person, and with teams across the US remotely, same senior marketing leadership either way.
How much does a fractional CMO cost in Detroit?Engagements run $5,000–$15,000 per month depending on scope and time commitment, typically on a 3–6 month minimum. Most start with a short paid diagnostic so we both know it's a fit before the retainer.
What kinds of Detroit and Michigan companies do you work with?Founders and leadership teams at roughly $1M–$50M in revenue, companies where marketing has stalled or scattered and needs a senior owner, but can't justify a full-time $250K+ CMO yet.
Can you meet in person in metro Detroit?Yes. For metro Detroit and Michigan engagements I'm available in person for working sessions and leadership offsites; the ongoing work runs remotely in between.
More ways to work together

Other services.

Fractional CMO (all markets)  ·  AI Adoption for Marketing  ·  Marketing Operations & Systems

Let’s build

Building something in Detroit? Let’s talk.

Tell me what you’re trying to move, the number, the bottleneck, the decision nobody wants to make.

Request availability

hello@frdtlab.com · Detroit, MI