Detroit · FRDTLAB

A fractional CMO, rooted in Detroit.

Senior marketing leadership for Detroit and Michigan companies — part-time. I set the growth strategy, build the operating system underneath it, and make your channels, data, and team work as one engine. In person across metro Detroit; remote anywhere else.

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Who it’s for & what you get

Built for Michigan companies finding their next gear.

01 / The fit

The fit

  • Detroit & Michigan founders, $1M–$50M
  • Marketing busy but growth flat
  • No senior owner of growth yet
  • Want a local partner, not a far-off agency
02 / What I own

What I own

  • Growth strategy & positioning
  • The marketing operating system
  • AI readiness for your team
  • Channel + budget prioritization
03 / What you get

What you get

  • One owner of the number
  • In-person sessions in metro Detroit
  • A system that compounds
  • Senior judgment on the hard calls
Why local matters

Detroit-rooted. Storm-tested.

FRDTLAB is built in Detroit, from real work with real operators — not a national agency renting a logo here. That means I can sit in the room when it counts, I understand the market you’re building in, and the relationship is direct: you talk to the person doing the thinking, not an account manager.

The work itself is the same senior marketing leadership I’d bring anywhere — growth strategy, the operating system underneath it, and AI readiness. Structure creates freedom. Local just means I’m close enough to help you move on it.

Investment

Fractional CMO / VP of Growth — $5,000–$15,000 / month

Scoped to your stage and time commitment, on a 3–6 month minimum. Most engagements start with a short paid diagnostic. See the full fractional CMO offer →

Request a scoping call
FAQ

Detroit, answered.

Do you offer fractional CMO services in Detroit?Yes. FRDTLAB is Detroit-rooted. I work with metro Detroit and Michigan companies in person, and with teams across the US remotely — same senior marketing leadership either way.
How much does a fractional CMO cost in Detroit?Engagements run $5,000–$15,000 per month depending on scope and time commitment, typically on a 3–6 month minimum. Most start with a short paid diagnostic so we both know it's a fit before the retainer.
What kinds of Detroit and Michigan companies do you work with?Founders and leadership teams at roughly $1M–$50M in revenue — companies where marketing has stalled or scattered and needs a senior owner, but can't justify a full-time $250K+ CMO yet.
Can you meet in person in metro Detroit?Yes. For metro Detroit and Michigan engagements I'm available in person for working sessions and leadership offsites; the ongoing work runs remotely in between.
More ways to work together

Other services.

Fractional CMO (all markets)  ·  AI Adoption for Marketing  ·  Marketing Operations & Systems

Let’s build

Building something in Detroit? Let’s talk.

Tell me what you’re trying to move — the number, the bottleneck, the decision nobody wants to make.

Request availability

hello@frdtlab.com · Detroit, MI