Search moved. AI answers before Google does. Your customers scroll TikTok and trust a Reddit thread over your homepage. These workshops turn all of that into something your team can actually do, in plain language, no jargon, built for any level.
Drawn from the work Amanda takes to stages like SMX Advanced.
Request a workshop quoteEach one runs at the level your team is at. We can keep it foundational for a room that's new to this, or go applied and hands-on for marketers ready to build. You choose the depth when you book.
Search is not just Google anymore. The same person, with the same question, now asks ChatGPT, scrolls TikTok, checks Reddit, and watches a YouTube review before they ever land on your site.
This is the plain-English session on how people find and choose you today, and why showing up in one place is no longer enough. We cover what changed, where your buyers actually search now, and the difference between ranking on Google and getting recommended by an AI. Social platforms have quietly become search engines, and most brands have not caught up.
Want the methodology before the room? The GEO Playbook is the pre-read.
You don't need more tools or more hours. You need a workflow where one piece of research turns into a post, a page, an email, an ad, and an answer an AI can find, all from the same work.
This is a working session on building simple AI-assisted workflows that connect the work you're already doing. No engineering degree required. We walk through a loop anyone can run: notice what's changing, organize it, ship it across channels, measure it, and let each round make the next one easier. You leave with one workflow you can run next week, and a clear sense of where AI actually helps versus where it just wastes your time.
One post is content. Volume is infrastructure. Done with a little structure, your content trains the algorithm, trains the AI, and trains your audience, all at the same time.
This is how to make social content at volume without burning out, and why quantity done right stops being noise and becomes an asset. We focus on short-form video and social, the format where most growth is happening now, and the simple system that keeps it from feeling like a treadmill. You leave understanding how volume compounds into reach, search signal, and authority instead of just more posting.
Every workshop runs at three depths, and at two levels. No one gets talked over, and no one gets bored. You tell me the room; I bring it to them.
A focused talk that gives the whole team the new picture and the why. Great for a lunch-and-learn or an all-hands.
From $2,600
Talk plus hands-on. The team leaves with one thing built and a plan they can run. The most popular format.
From $5,300
Deep, applied, and specific to your business. We map your actual situation and build the system in the room.
From $9,800
Exact quote depends on team size, depth, and travel. The form takes two minutes.
Full-day intensives work best when we're not diagnosing from zero. Many teams run the AI Visibility Audit first and spend the day building against its fix list.
One real rebuild: same products, same budget, different infrastructure. The brand stays private; the numbers don't have to.
The person in the room
6x · PPC Hero Top 25 Most Influential PPC Experts
TrueClicks Top 50 PPC Experts · 2024 · 2025
Ragan / PR Daily Top Women in Marketing, 2024 · Agency Leader
Stages: SMX · SMX Advanced 2026 · brightonSEO · Pubcon · Hero Conf · MnSearch
Bylines: Search Engine Land · MarTech
A few details and I'll come back with a recommended workshop, format, and a quote. No pressure, no spam.
FRDTLAB workshops start at $2,600 for a 90-minute intro, $5,300 for a half-day, and $9,800 for a full-day intensive, and scale with team size, depth, and travel. Half-day hands-on sessions are the most common booking. Request a quote through the form and you'll get a recommended format and a firm number back.
Both. Remote runs fine for intros and half-days; full-day intensives are strongest in person. Detroit-based, travels anywhere.
Any. Every session runs at two levels, foundational or applied, and the depth is set when you book, not discovered in the room.
A keynote changes what a room believes. A workshop changes what a team does on Monday. These are working sessions; leadership keynotes live at The Unapologetic Leader.
The full-day intensive is built entirely on your actual situation, your data, and your stack. The shorter formats adapt examples to your industry.
Looking for embedded, ongoing work instead of a session? That's advisory.
Over-functioning, the cost of competence, and leading without losing yourself are at The Unapologetic Leader.
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Plain-English, practical, and useful Monday morning. Let's scope one for your group.
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